The supermarket price war is about to intensify as Sainsbury's will launch its new 'Brand Match' grocery scheme tomorrow, pledging to take on rivals Asda and Tesco.
Tesco has confirmed its 'double the difference' price guarantee is dead despite an advert it placed in The Sun newspaper yesterday stating it is still alive.
Tesco has further slashed the benefits of its Price Check guarantee by only paying shoppers the difference if they find something cheaper at Asda, rather than double the difference.